Henry Bell & Co, a leading and long-established name in the animal feeds industry, has secured a 12-month primary supplier contract for its wild bird food and accessories range with the Tillington Group for a third year running.
The move will see the entire Henry Bell Wild Bird Care Collection, with its 200-plus products, on sale throughout 41 nationwide garden centres belonging to Tillington’s 10 independent member companies.
“It’s great news that we are the group’s primary wild bird care supplier once again,” said Henry Bell managing director Thomas Lee. “As a family business ourselves, we are always keen to support fellow independents and our relationship with the Tillington Group continues to go from strength to strength.
“Henry Bell is well known for its customer-first approach and exceptional service, and we always take a real pride in the products we offer. The fact that the Tillington Group has chosen to work with us for another year really speaks for itself and I am delighted.”
Tillington Group Category Manager Ben Stevenson added: “The Henry Bell Wild Bird Care Collection sits extremely well across our range of independent garden centres, where its products certainly prove popular with our customers. As primary supplier, Henry Bell is a great company to work with – stock is always available, there’s a great range of POS material, and sales and merchandising advice is there when we need it.”
Notes to editors
Henry Bell
The Henry Bell Wild Bird Care Collection was launched in July 2019 by Henry Bell & Co, a leading animal feeds manufacturer since 1825. This exciting range features more than 200 products catering for every type of garden bird, all designed with health and wellbeing of birds in mind.
The collection features high-quality wild bird feeds, including seed mixes, straights, fat balls and suet bites, and accessories such as feeders, feeding stations, bird boxes and baths. All packaging is 100 per cent recyclable as part of the company’s green credentials and commitment to the environment. Henry Bell Wild Bird Care products are available nationally in garden centres, pet shops, country stores and other retailers. Henry Bell has also been pivotal in the growth of many private label wild bird food brands.
Tillington Group of Garden Centres
Founded in 1993, the Tillington Group of Garden Centres is an association of some of the best independent garden centre businesses in the UK, cooperating in buying and marketing.
There are currently 10 member companies with 41 garden centres, enjoying a combined turnover of more than £200 million. This includes some of the largest single turnover site centres in the UK and winners of many National GCA Awards. The Tillington Group is non-profit-making, with all revenues passed to members.
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