Yorkshire Garden Centres customers will now have their choice of the very best Henry Bell Wild Bird Care products as the brand becomes a leading category supplier for the Bradford-based business, which operates six garden centres across North and West Yorkshire.
A comprehensive range of Henry Bell Wild Bird Care feeds, hardware and accessories will be available at each of the company’s independent garden centres in Tong, Tingley, Otley and Bingley, along with the York and Scarborough operations it acquired in February this year.
Yorkshire Garden Centres is a new member of the Tillington Group, which is served by Henry Bell as part of an exciting 12-month primary supplier contract for a fourth consecutive year.
Plans are currently under way to merchandise the centres, with members of the Henry Bell team working to roll out an attractive and effective shopping environment for customers.
“We are delighted to supply Yorkshire Garden Centres with our vibrant and extensive range of products,” said Henry Bell Wild Bird Care Commercial Director Tony Clare. “We have some tremendous new additions, innovations and premium quality feeds to showcase in-store, and we are confident that they will prove incredibly popular with both centre staff and consumers.”
Phil Hemmings, Yorkshire Garden Centres Garden Sundries & Christmas Buyer added: “We are looking forward to stocking the Henry Bell Wild Bird Care collection and can’t wait for the merchandising re-lays to be completed. Henry Bell is a great brand with products that deliver on both quality and value, and we are confident that they are going to prove extremely popular with our customer base.”
Notes to editors
Henry Bell
Henry Bell Wild Bird Care was launched in July 2019 by Henry Bell & Co, a leading animal feeds manufacturer since 1825. This exciting range features more than 200 products catering for every type of garden bird, all designed with health and wellbeing of birds in mind.
The collection features high-quality wild bird feeds, including seed mixes, straights, fat balls and suet bites, and accessories such as feeders, feeding stations, bird boxes and baths. All packaging is 100 per cent recyclable as part of the company’s green credentials and commitment to the environment. Henry Bell Wild Bird Care products are available nationally in garden centres, pet shops, country stores and other retailers. Henry Bell has also been pivotal in the growth of many private-label wild bird food brands.
Yorkshire Garden Centres
The Yorkshire Garden Centres (YGC) group comprises Tong, Tingley, Otley and Bingley Garden Centres and the recently acquired Dean’s York and Scarborough in March 2024. Otley and Bingley Garden Centres were known as Stephen H Smith’s before they were acquired by YGC in 2022. For more information, please contact pr@tonggardencengtre.co.uk
Tillington Group of Garden Centres
Founded in 1993, the Tillington Group of Garden Centres is an association of some of the best independent garden centre businesses in the UK, cooperating in buying and marketing.
There are currently 11 member companies with 41 garden centres, enjoying a combined turnover of more than £200 million. This includes some of the largest single turnover site centres in the UK and winners of many National GCA Awards. Yorkshire Garden Centres joined the non-profit-making Tillington Group on September 30 2024.