Leading pet and wild bird food producer Henry Bell & Co has won a 12-month primary supplier contract with Future Marketing Group (FMG) for the fourth consecutive year. The agreement will see the company’s entire Henry Bell Wild Bird Care Collection of more than 200 products available throughout FMG’s 20 nationwide independent garden centres.
“We are delighted that this new contract will allow us to retain our close connection with FMG and its members,” said Henry Bell managing director Thomas Lee. “Together, we are able to offer consumers a fantastic range of great-quality products with an attractive and competitive price tag. People visiting the garden centres clearly like what they see and keep coming back for more – and that’s something I’m really proud of.”
Dan Hume Future Marketing Group product category manager added: “The Henry Bell Wild Bird Collection fits well in our member garden centres. It features an extensive range of well-made accessories and some superior bird feed blends that are packed full of premium ingredients, and that’s exactly the sort of thing that our discerning customers want. We are extremely pleased that Henry Bell is back on board with us once again.”
Notes to editors
Henry Bell
The Henry Bell Wild Bird Care Collection was launched in July 2019 by Henry Bell & Co, a leading animal feeds manufacturer since 1825. This exciting range features more than 200 products catering for every type of garden bird, all designed with health and wellbeing of birds in mind.
The collection features high-quality wild bird feeds, including seed mixes, straights, fat balls and suet bites, and accessories such as feeders, feeding stations, bird boxes and baths. All packaging is 100 per cent recyclable as part of the company’s green credentials and commitment to the environment. Henry Bell Wild Bird Care products are available nationally in garden centres, pet shops, country stores and other retailers. Henry Bell has also been pivotal in the growth of many private-label wild bird food brands.
FMG
Future Marketing Group (FMG) was launched in 1997 when a group of independent garden centre owners came together with the primary aim of working jointly on marketing projects. Today, it has evolved predominantly into a buying group, which is mutually run by each of its 20 garden centre members.
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