With a handsome woodpecker as its cover star, the new Henry Bell Wild Bird Care catalogue is certainly cutting a dash among industry buyers. Bright, colourful and packed with 104 pages of exciting products, this hot-off-the-press publication features every one of the brand’s feeds and an extensive range of hardware and accessories.
The catalogue also provides the opportunity for Henry Bell – a leading pet and wild bird food producer – to share its story, highlighting the company’s rich heritage, commitment to quality and the brand’s merchandising expertise and capability.
To ensure easy selection and smooth ordering, each product is clearly pictured and information is supplied, along with a recommended retail price and barcode. An extensive range of display and shelving options is also featured, providing retailers with the means to promote Henry Bell products in an attractive and effective manner while ensuring maximum customer engagement.
“The arrival of our new season’s catalogue is always an exciting time,” said Henry Bell & Co Managing Director Thomas Lee. “Members of our team have worked extremely hard to get to this point and I think it is certainly something to shout about and celebrate. Although so much of our industry now works on a digital platform, there will always be an important place for printed material. With its specially commissioned photography and a carefully curated selection of new products, this perfect-bound Henry Bell publication remains incredibly popular among our customers and national sales team.”
Tony Clare, Commercial Director of the Henry Bell Wild Bird Care brand, added: “The catalogue is a great way for us to introduce our ranges to new customers and keep existing account holders in the loop with all our feeds and hardware. It acts as a handy reference guide and is an extremely useful addition to both shop and office.”